Category Archives: Marketing

FutureDial and Sun Corporation acquire Cellebrite

FutureDial Incorporated, the leader of mobile device management solutions to wireless carriers around the world, announced that the company and one of its major shareholders – Sun Corporation in Japan – have completed the acquisition of all of the assets of Cellebrite Mobile Synchronization, Ltd, an Israel-based provider of mobile content transfer solutions previously held by private investors. Financial details of the Cellebrite buyout deal were not disclosed.

According to George Huang, FutureDial Chairman and CEO, the acquisition is a concrete step toward executing the company vision of providing a host of industry-leading mobile content management solutions. “We see FutureDial and Cellebrite solutions as complementary offerings that, when integrated, provide more comprehensive value to wireless carriers and retail stores than either of us alone. We are excited to join forces with the Cellebrite team to create better solutions to meet the market needs.”

Mr. Shu Gan, VP of Marketing and Product Management at FutureDial, said that “We have identified Cellebrite as a valuable complement to our product line in the rapidly growing wireless industry. Working together we expect to achieve greater market success that brings even higher return to our development efforts.”

“We are impressed by the accomplishment of Cellebrite in the past few years in penetrating the wireless carriers with its Point-Of-Sales products,” added Mr. Randy Osborne, FutureDial’s V.P. of Worldwide Sales. “The partnership will provide both companies with new resources and synergy that further accelerate market adoption and product expansion.”

FutureDial and Sun Corporation acquire CellebriteEstablished in 1999, Cellebrite offered contact synchronization and content transfer tools for mobile phones, for use by wireless carrier sales support staff in retail stores. Its UME-24 and UME-36-Pro series are widely adopted by many carrier stores due to their simplicity and ease of operation.

For FutureDial, the Cellebrite acquisition is the latest in a series of strategic moves this year, at a time that the company is enjoying increasing success among major global wireless carriers and wireless retailers with the new release of its web based client-server Retail Management Solution (TM) (RMS 3.0). FutureDial RMS enables store staff to provide mobile phone content transfer and backup services, while providing centralized management, reporting, and billing capabilities for carriers to manage the operations and generate additional service revenues. An initiative is already underway to leverage the synergies between FutureDial and Cellebrite technologies to create a joint offer that provides added value to the customers of both companies.

About Futuredial: Founded in 1999, FutureDial is a privately held software company focused on developing mobile device content management solutions that increase both revenue and customer satisfaction for the world’s leading wireless carriers. With its mission of “One Solution, All Devices,” FutureDial enables wireless carriers around the world to simplify and enhance operations in retail stores, service centers and warehouses. On the Web: www.futuredial.com

Ketchum Launches Fashion Interactive 2.0

Ketchum, a leading marketing and corporate communications firm, announced today a new apparel marketing initiative, Fashion Interactive 2.0. Led by fashion marketing innovators Roy Edmondson and Jeff Danzer, this offering provides a unique combination of traditional and nontraditional marketing tools to the apparel business. Taking its cue from Web 2.0, Fashion Interactive 2.0 combines traditional marketing communications with new media tactics that harness the power of social networks, blogging, online relationships, word-of-mouth and experiential marketing.

Ketchum Launches Fashion Interactive 2.0Ketchum Launches Fashion Interactive 2.0Edmondson, senior vice president, Global Brand Marketing Practice, and Danzer, who joins Ketchum to launch this offering as vice president and group manager, apparel, will direct communications campaigns designed to reach and engage today’s digital consumers. Using Ketchum’s newly developed proprietary program that proactively harnesses the power of social networks, such as MySpace and Facebook, the group will provide a completely measurable communications platform that encourages consumers to become brand evangelists as never before.

Fashion Interactive 2.0 also will utilize the powers of the agency’s global resources, including its interactive capabilities and Ketchum and Omnicom Group’s word-of-mouth marketing firm, Zocalo Group. The initiative aligns with the agency’s work with European beauty and fashion clients.

“Roy and Jeff have proven success at enhancing relationships between brands and their target consumers. In the changing media landscape, they will be able to help brands harness the power of interactive media while strategically aligning programs with traditional tactics to create brand ambassadors,” said Barri Rafferty, partner and director, New York.

Edmondson and Danzer possess more than 30 years of combined experience in the fashion industry. Prior to joining Ketchum, Edmondson served as director of global marketing at Levi Strauss and vice president of marketing at Rocawear. Danzer, who was named a “Marketer of the Next Generation” by Brandweek, is best known as the brand architect behind 2(x)ist, founder of PL>Y Underwear (and the inventor of the iBoxer), and the executive responsible for brokering Donald Trump’s Signature dress-shirt and tie deal with Phillips- Van Heusen.

About Ketchum: A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices — Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology — and specialty areas that include Concentric Communications (experiential marketing, events and meetings), Ketchum Entertainment Marketing, Ketchum Global Research, Ketchum Sports Network, Stromberg Consulting (change management and workplace communications) and The Washington Group (lobbying and government relations), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc., visit http://www.ketchum.com.