Category Archives: Apple

Online Video revolutionizing how Companies Recruit

New Yorkers braved yesterday’s heat to take advantage of the opportunity to record free online video resumes, when the world’s first career TV-website, CareerTV.com, launched big in Times Square.

“It felt a bit weird doing it. But, being in the advertising industry, I believe online video resumes can really help me when applying for a job,” said Nina Ribbenklint, who completed her resume in just a few takes, despite many curious onlookers.

Online Video revolutionizing how Companies Recruit Best-selling author and career/workplace expert, Stephen Viscusi, states that we can expect to see more of online video resumes in the future. The technology is inexpensive and easy to use, and the online video resume has several advantages over traditional written resumes. “I call them ‘resumes on steroids’,” says Stephen Viscusi. “Employers receive such a large number of applications that one needs to grab the attention of the potential employer quickly, and that is exactly what online video resumes do.”

Another plus according to Viscusi, is that the applicant’s persona comes through in an online video resume. “In recruiting, personality and chemistry are very important. If candidates presents well in an online video resume, the employer will be more likely to offer an interview even if they, for example, lack the preferred work experience. A written resume rarely provides that opportunity,” says Viscusi, who estimates that an online video resume will score an applicant 20 percent more job interviews.

Just as job hunters are starting to post video profiles on the internet, prominent companies are now making use of the web’s latest format to promote themselves to potential applicants. “The recruiting world is always evolving and videos help candidates understand our company culture and what separates us from the competition, so they can tell if we would be a good fit for them,” says Larry Nash, Recruiting Director of Branding & Communications, Ernst & Young.

Ernst & Young, Google, JP Morgan, Walt Disney, L’Oreal, FBI, Apple, and BMW are just a few of the many top organizations that are using video clips to offer an inside perspective on their businesses via CareerTV.com.

According to Dr. John Sullivan, Professor of Management in the College of Business at San Francisco State University, online videos are an effective tool for companies wanting to market themselves towards professionals, “Videos have that ‘wow’ factor that regular ads don’t have, and unlike print ads, online viewer-ship can be tracked.”

Lars-Henrik Molin is the CEO and founder of CareerTV.com. “Online videos enable candidates and employers to interact in an effective way that wasn’t possible before, and more and more people will discover the many benefits. Online video is the future in recruiting.”

About CareerTV: CareerTV.com is the first and only global interactive TV and video website designed to help college students and young professionals develop long- lasting, successful careers within the world’s top companies. In 2008, the company is planning to launch a CareerTV Cable Station. CareerTV.com is a sister company to Universum – the global employer branding leader. Universum’s independent research is cited by CNN, Fortune, NY Times, Wall Street Journal, and many others.

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Microsoft and Apple Extend Font Licensing Agreement

At TypeCon2007, Microsoft Corp. and Apple announced they have renewed their font licensing agreement, giving Apple users ongoing use of the latest versions of Microsoft(R) Windows(R) core fonts.

Microsoft and Apple Extend Font Licensing AgreementUnder the agreement, Apple and Microsoft are extending the seamless Web and software experience Apple users have enjoyed for years when using and viewing popular Microsoft fonts such as Times New Roman, Arial and Verdana(R).

Apple customers, developers and Web designers can safely specify fonts knowing that their documents, presentations and Web pages will appear as they are meant to be seen on screen and in print.

Kaufman named America’s Coolest Young Entrepreneur

Ben Kaufman, founder of mophie, has been named the “Coolest Young Entrepreneur” by Inc. Magazine in their annual feature “30 under 30”; a list of the country’s most promising young entrepreneurs. Kaufman was given top honors for his ingenious approach to business and product development. Ben started mophie in 2005 at the age of 18 with the goal of making a “funky product development company based on good people and great ideas”.

Kaufman named America's Coolest Young EntrepreneurAs the company and its product line have grown Ben has sought to open up the development process to more and more people because he has realized that “everyone has an idea”. Today mophie is developing Illuminator, a web based community that will connect people with ideas to people that can develop those ideas into real products. The Illuminator concept was first tested at MacWorld 2007, where thousands of attendees were invited to submit their ideas for new iPod products and mophie developed the best ideas as voted upon by the community. The great success of that first Illuminator test encouraged Ben to continue to grow his open sourced community based product development process and to branch out from the iPod market.

“It is so cool to have been selected by Inc. Magazine,” said Kaufman, “As the Illuminator project takes shape, this acknowledgment further validates the fact that everyone in the world has an idea and is waiting for the perfect way to get that idea out of their heads and into the world.” mophie is now working to bring this process online and apply it to virtually any decision making activity.

For more information, visit http://www.mophie.com